Build the engine. Scale the revenue.
Revenue Ops architecture. Automation. Custom code. Pipeline to closed-won.
Your CRM is a graveyard.
Leads fall through the cracks. Reps work off spreadsheets. You closed deals last quarter but you can't explain why.
You don't need another tool. You need a system.
What I Build
End-to-end revenue operations infrastructure
- • CRM structure and hygiene
- • Lead routing and assignment
- • Stage definitions and exit criteria
- • Forecasting models
- • Sequences and workflows
- • Lead scoring
- • Task automation
- • Handoff triggers (MQL → SQL → Opp)
- • API connections (Apollo, Clay, Zapier)
- • Custom automations beyond native tools
- • Data sync between systems
- • Reporting dashboards
- • Playbooks and documentation
- • Onboarding workflows
- • Territory and quota design
- • Performance tracking
How It Works
From chaos to running system
Diagnose
Audit your current stack, pipeline, and workflows. Identify leaks, friction, and quick wins.
Design
Map the target architecture. Define automations, integrations, and KPIs before building.
Build
Ship production-ready systems. CRM config, custom code, integrations, documentation.
Results
Real outcomes from real engagements
Industrial Solutions (US/LATAM)
Long sales cycles, manual follow-up, inconsistent outreach across regions.
Automated multi-channel sequences with integrated tracking. Standardized discovery frameworks and proposal templates.
- 25% shorter sales cycle
- 18-25% higher pilot conversion
SaaS Staffing Platform (LATAM)
SDRs ramping slowly, inconsistent processes, low lead-to-deal conversion.
Sales SOPs integrated into platform workflows. Standardized onboarding and enablement materials.
- 30% faster SDR onboarding
- 20% lift in lead-to-deal conversion
Staffing Services (US)
Leads sitting for hours, reps working off spreadsheets, new hires taking months to ramp.
Automated lead routing and CRM workflows. SDR playbooks and onboarding system.
- Response time: hours → minutes
- 20% more lead-to-meeting conversions
- 30% faster ramp for new hires
Stack
The tools I work with
Not sure where to start?
Send me your current stack and biggest bottleneck. I'll reply with one actionable fix.